About Us

Who We Are

MSME contribute nearly 8% of the country’s GDP 45% of the manufacturing output & 40% of the exports. They provide the largest share of employment after agriculture. They are the nurseries for entrepreneurship & innovation.The major advantage of the sector is its employment potential at low capital cost.As per available statistics, this sector employs an estimated 6 crore persons spread over 2.6 crore enterprises and the labour intensity in the MSME sector is estimated to be almost 4 times higher than the large enterprises.Within Unmet finance gap of Rs 3 trillion arising from over 55 mn micro enterprises, this is a big opportunity. India’s future depends on the productivity & success of its massive youth population, most of who work in MSME sector.Banks & NBFC’s have stayed away from this opportunity as their conventional approach is unsuited to lending with informal documented income. This Unserved customer segment constitutes the “missing middle”.Assessing income of this unorganized sector is daunting task hence our team , led by seasoned professionals from finance industry, has developed an innovative & radically different approach based on detailed cash flow analysis at customer doorstep.


To provide innovative, affordable & customer centered credit in time bound fashion to micro ,small & medium enterprises through friendly team, efficient products, relevant policies & robust processes, to catapult them to new horizons


To be a leading financial service provider, admired for high level of customer service and respected for our ethics, values & corporate governance. To provide micro, small & medium enterprises in India with timely credit and services to support the growth of the MSME sector.

Our Values


We appreciate customers time & purpose for taking loan. We will reach out to him when he needs fund


We will be transparent in all our dealings & value our commitments. We firmly believe that the difference between a good business and a great organization is the integrity of its people. We will conduct ourselves ethically and transparently in all our dealings, both internal & external.


Upliftment-We will organize things for unorganized sector. We will aim to bring them to mainstream & help them to reach next level


We are flexible & will explore new methods to tailor made solutions for customers requirement


We respect the fact that our investors have entrusted us with their capital, our partners with their faith, our customers with their confidence and our employees with their aspirations. We will measure our success by the success of our stakeholders and will work diligently to ensure that we fulfill our fiduciary responsibility.


We will maintain an environment, which fosters credibility & encourages innovation. We believe that this will enable us to attract, retain & nurture the best talent & develop the business and thought leaders of tomorrow.

Mutual Respect

We will build an organization, which has a positive mindset. By conducting every interaction with respect and consideration, we will create a self-reinforcing culture of success


We believe that it is one responsibility to contribute to the society in which we operate. By investing in our community, we will not only improve our surroundings today, but also provide better opportunities for future generations.